Long known for its inkjet printers for homes and home offices, EPSON hired Red as its agency of record to introduce and highlight its industrial robots, 3LCD projectors, smart eyeglasses mobile POS systems, and other advanced technologies to the global business community. Themed “Where there’s business, there’s Epson,” the campaign centers around the world’s most recognizable city skylines, into which Epson products have been surprisingly integrated. “This evocative campaign is a real eye-opener for business professionals who know Epson only as a leading printer manufacturer,” said Lucie Milanes, Epson’s director of marketing strategy and communications. “It takes a fun yet serious path to disrupt and discard outdated perceptions of the Epson brand, and creates a visual experience that catches and keeps attention," Milanes added.